London, 5^th June 2023:  Assure Hedge, a leading currency hedging technology company, has announced its rebranding to ALT21. The company’s new branding, which includes a new name and logo, will reflect its mission to provide innovative technology solutions to clients worldwide.

The rebrand reflects the company’s growth and evolution in this fast-paced industry. It includes not only a new name and logo, but also a new website and other operational changes.

Pritesh Ruparel, CEO of ALT21, said

“For too long, derivatives products have been too complex, expensive and often inaccessible to those that need them most. We’ve been working to support brokers, SMEs and financial institutions overcome these challenges since 2018, and we pride ourselves on our ability to respond to this fast-moving environment. It is imperative that our brand reflects this and better represents our values and goals to clients and stakeholders, while future proofing our position in this competitive market.”

Pritesh Ruparel continues

“We are delighted to announce our rebrand to strengthen our position in the software industry and expand our client base. The name perfectly supports where our company is today and where we will be tomorrow. We are a company looking to do things differently. To take an alternative path. The number 21 signifies new beginnings and optimism; representing our growth from a start-up to scale-up, our expansion to support not just B2C but B2B and B2B2C providers, and our move from local to global. Additionally, the year 2021 is very special, as it marks the point in which we were seen as a market leader. Reflecting all these elements, ALT21 is now perfectly positioned to enhance and expand our product and service offerings, while continuing to provide the exceptional customer service our partners and clients know and expect.”

 

To experience the rebranded site, visit ALT21 website at www. ALT21.com.

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We are ALT21

We are a company looking to do things differently. To take an alternative path. Specifically, we are looking to turn complex into simple, helping make derivatives products accessible to everyone. This is why we created X-Hedge, a platform that provides affordable FX-hedging solutions.

The number 21 carries a lot of different connotations. It signifies variously new beginnings, success, optimism and hard work. As such, it is apt for us, a company built on a mission to change the world for the better; a company defined by our willingness to go the extra mile, to achieve our mission and to delight our customers; a company that has undergone major metamorphoses, from start-up to scale-up, from B2C to B2B and B2B2C, from local to global; and a company that is notching up significant success, with 21 being a pivotal year.

For brokers looking to expand and digitize their offering, for banks looking to service a broader demographic of customers, and for all partners looking for competitive advantage, we are challenging the status quo. We are ALT21.